Services
Consulting is about helping you achieve optimal outcomes with the least amount of pain.
It would be foolish to pretend I know all there is to know about online analytics, but I know a lot! My goal is to make it easier for you by sharing as much as I can. Honestly, it's a bit selfish, because I know I will learn a lot from you too!
Consulting starts with an evaluation of your current Online Analytics Maturity. From there, we can set realistic and achievable objectives that will help you get the most out of your analytics.
"Very early in the Web Analytic era, Stephane jumped onto this field of expertise and was able to go beyond the hype to focus on clear, business oriented objectives. I am glad to see that his enthusiasm as grown to make decide to fully invest himself in these activities."
Dominique Lamarche, Director, Strategy
Nurun inc.
Coaching philosophy
Rather than coming to your office for a few days or weeks, my coaching approach spans several months - sometimes just a few hours per week - to empower you to achieve the next level of your web analytics maturity.
Services includes:
- Web Analytics Maturity evaluation & recommendations
- Web Analytics needs assessment
- Web measurement strategy
- Online business process optimization
- Vendor selection
- Implementation planning
- Web Analytics platform optimization/configuration
- Technical implementation and audit
- Report/dashboard/KPI definitions
- Site analysis & recommendations
- Site experimentation (A/B, multivariate)
- Web Analytics market research
- Personalized training
Empowering Web Agencies
Leapfrog the competition, grow your business and offer a new and highly demanded expertise.
- White hat sub-contractor: as an experienced professional and trusted consultant I can play the role of an independant "auditor" to help align business, web development, processes and online marketing objectives.
- Train the trainer: my coaching approach extends to web agencies. I can help develop your own web analytics practice. This unique offers is an opportunity to tap into my expertise trough a personalized, adapted and confidential business relationship.
- Helping hand: overloaded? stumped by an issue? I can help out on an "ad hoc" basis - confidentially.
Note: The list of agencies I'm helping out is not published unless specifically agreed on. Over the past two years I have helped and worked with half a dozen agencies in Canada, the US and Europe.
Independent Thought Leader & Advisor
As a leading voice for web analytics, I'm constantly abreast of the latest trends and concepts in the field of analytics, online business optimization and ebusiness strategies.
Be it competitive analysis, business development or financial analysis, my unique view of the market can be leveraged to offer you a confidential, custom tailored strategic and product advisory service.
Clients
Some of the clients, agencies and vendors I have worked with over the years, either as a practitionner, agency consultant or independent consultant:
- Agencies & Analytics
- Acquisio
- Adversitement
- Adviso
- AT Internet
- Hub'Sales
- iPerceptions
- Momentum
- Napkyn
- Neuralitic
- Nurun
- PublicInsite
- Quarry Communications
- TheseDays
- W.illi.am
- Automotive
- Chrysler Canada
- Volkswagen Canada
- Conferences & events
- eMetrics
- InfoPresse
- Internet Marketing Conference
- Web Analytics Congress
- Webcom
- Education
- University of British-Columbia
- Université Laval
- Finance, Insurance, Investment
- Axa Insurance
- Development Bank of Canada
- Desjardins General Insurance
- Desjardins Financial Securities
- TD Insurance
- Telesystem
- Government
- Fédération des Commissions Scolaires du Québec
- State of Georgia
- High-tech & Software
- Softimage
- IMAX
- Intuit Customer Support
- Manufacturing
- Bombardier
- Bombardier Recreational Products
- Media
- Canoe.ca
- Quebecor Media
- Non-profit
- Sick Kids Foundation
- National Ballet of Canada
- Retail
- Aldo Shoes
- Archambault
- L'Oréal
- ShoppingTVA
- The Royal Canadian Mint
- Yves Rocher
- Telecom
- Fido
- Vidéotron
- Tourism & Travel
- Club Med
- Euro Disney
- State of Georgia Tourism
- Utilities
- Hydro-Québec
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